75% of Partners don’t have the resources or time to market your solutions.
— Forrester
Next Level Velocity to Drive Partner Sales
eTrigue Insights Lead Accelerator programs deliver turnkey, Insights-driven direct and channel marketing campaigns at scale, providing Sales the confidence to close more opportunities faster.
The Benefit of eTrigue Lead Accelerator Programs
Connects Prospects
Prospects engage with Partner sales and campaign resources through a fully-integrated digital experience leveraging eTrigue Insights Messaging designed to boost engagement and quickly drive more marketing qualified leads to the assigned sales rep.
Connects Partner Sales
When prospects qualify, Partner sales reps get eTrigue Lead & Company Insights directly via real-time lead alerts—complete with actionable insights for meaningful follow-up. Plus, instant access to call guides, training resources and clear next steps.
Connects the Sponsor
Get complete visibility into how each Partner is performing via eTrigue Sales Team Insights—from campaign response rates all the way down to individual account manager follow-up and opportunity pipeline. Real-time dashboards give you the full picture.
How eTrigue Insights Lead Accelerator Programs Work
eTrigue onboards Partners and develops messaging, training, and target account and contact prospect list
Insights Messaging co-branded insights-driven
emails and media, sending to target accounts and contacts based on their contextual relevance
Prospects visit landing pages and an infocenter to view and download assets
Lead & Company Insights are sent to Partner sales reps in real-time
Sales Team Insights track the responsiveness of each Partner sales rep, capturing lead actions and pipeline opportunities
Explore Partner Program Successes:
eTrigue Insights — Elevate Campaign Performance
Lead & Company Insights
Sales reps follow up with confidence when they have the full picture. Real-time insights on each prospect’s background, work history, and social media activity — plus company news, key messaging, and actionable next steps.
Insights Messaging
Accelerate pipeline and boost engagement with contextually relevant, unique, 1:1 emails for each prospect based on company, industry and role — scaling to tens of thousands of prospects and hundreds of partners simultaneously.
eTrigue Lead & Company Insights in Action
Sales Impact
$
1
+ billion
pipeline generated
1
+
countries
Resources
Take our quick survey to rank your performance and get a custom Partner Marketing Roadmap.
See how Shopify personalizes and scales Channel Partner Marketing and accelerates lead progression for Partners in under 30 days.
See how one Amazon Lead Accelerator campaign yielded an over delivery of Marketing Qualified Leads for all 20+ participating Partners using Lead & Company Insights.
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Stop Guessing.
Start Converting.
Surface real-time insights on every prospect, then put them to work with contextually relevant messaging outreach — automatically. eTrigue Insights does both. Fostering deeper prospect engagement and empowering faster and more meaningful follow up to make every outreach feel less like a campaign and more like a conversation.
Get your personalized Partner Marketing Roadmap
Receive your complimentary roadmap—with detailed recommendations tailored specifically to your partner marketing goals, including prioritization, campaign tactics, and where to focus your efforts.