Frequently Asked Questions
How much time will it take me to launch a program as a vendor/sponsor?
We will spend a couple hours with you at the program onset selecting your best marketing assets. Our team of inhouse account managers, designers, copywriters and videographers will handle all design, content, campaign and prospect segmentation, program execution and reporting. Your role is to help identify partners for your campaign, and share the results with your management team. Next step… decide which partners to expand with.
Who “signs up” my partners?
eTrigue prepares marketing materials to aid you in promoting your new program. We provide a partner-facing program brochure and ppt presentation in your format. And our team is available to present to partners, either with you, or representing your programs for you.
How long will it take to implement my campaign?
3 weeks from approval to proceed is typical to launch a new program. All content, design, campaigns, prospect segmentation and partner on-boarding is ready to go live. After the initial campaign is live, new partners can be on-boarded and live within 7 – 10 days.
What results can I expect?
Typical programs generate around 75 ~ 100 Marketing Qualified Leads (MQL’s) per partner over the 6 month campaign. Results vary depending on the audience, geography, and products or solutions you are promoting. Ultimately, the goal of our partner marketing programs are to present educational materials which will generate interest and brand recognition. As with all ‘event driven solutions’ you need to be in front of your audience on a consistent basis, when they have a need. We can help you accomplish this goal.
How can I ensure the partners "own" their campaign follow-up?
The key to a successful program is make sure partners are following up on the leads generated for them. eTrigue provides you with the visibility to see which leads, and which sales representatives at your partners are following up. You will receive automatic reports that show you how your campaigns are running, who is following up, who needs help, and where to focus resources to aid partners.
What is the budget requirement?
Including content, design, prospect development, campaign execution and reporting, the programs cost between $2,000 – 3,000 per month for each partner. This is based on a 6 month long campaign. You are able to run the eTrigue DemandCenter platform for your internal and partner programs.
What content do your use for my campaigns?
Assets for your campaign are based on either existing materials, ie, whitepapers, eGuides, solutions briefs, top 10 lists, blog posts, videos, or customer case studies, or materials we will create for your program if non exist. Our team designs, writes and produces assets for some of the best known brands in the world on a daily basis. Whether videos for Microsoft, case studies for Invisalign, or solutions briefs for AWS, our content creation is based on leveraging key word diagnostics and layouts that are SEO friendly, cost effective, timely and high performing for other live programs.
What are next steps?
Reach out to us and ask about our current campaign results, and what is working best for other partner programs. We can have your campaign live and ready for partner within 3 weeks of your approval. Each new partner can be live within 7 – 10 days.
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