Kristin Carey, VP, Partner Development for eTrigue is joined by Beryl Israel, VP, Account Services for 3marketeers Advertising. Beryl brings 30+ years of channel marketing and B2B experience to the table, so refill your mug — in this info-packed 30-minute webinar they discuss how to maximize your integrated through-channel marketing ROI by taking a closer look at: 

• DIFM vs. DIY — a “Do It For Me” approach that enables Partners of all sizes to engage in your programs quickly and easily.
• Personalization — from minimal to fully-customized content based on Partner tiers and level of Partner engagement.
• Refreshing Partner Data — 71% of data changes each year. Help partners focus on accounts, personas, and targets showing interest.