Shopify scales partner marketing and accelerates lead progression for channel partners in under 30 days

The Opportunity

When Shopify was searching for more visibility into their partner marketing initiatives, they turned to eTrigue to plus up their efforts, leveraging personalized content, real-time lead alerts, and sales tools designed to drive engagement with high-potential partner prospects.

The Solution

eTrigue developed a three-track opportunity for Shopify partners that would deliver a three month nurture campaign to partner prospects. Requiring no marketing effort by the partner, prospects and customers receive an ongoing stream of co-branded content and webinars designed to drive engagement.

Each partner has the option to select from one of three campaign messaging options which include:

3-Month Email Nurturing Campaign
Co-Branded Emails, Landing Pages & Infocenter
Content Syndication / Asset Promotion
Prospect List Development
Real-Time Lead Alerts

Partners also have the option to select from additional campaign enhancements such as:

Custom Webinar
Custom Video Creation
LinkedIn Co-Promotion with Media
Telemarketing Follow Up & Appointment Setting

The Results

The lead generation initiative, powered by the eTrigue lead generation platform and marketing services team, has been a win for both Shopify and its partners.

The nurturing campaign has exceeded the Marketing Qualified Lead (MQL) targets established for participating partners.
Shopify gained real-time insights into each partner’s follow-up effectiveness, along with a comprehensive campaign focused on messaging and asset engagement.
To date, more than 80 partners from around the world, including the US, Canada, the UK, APAC, and Australia, have taken part in the program powered by the eTrigue lead generation platform and marketing services team, has been a win.