AWS Lead Accelerator Program Focused on Cloud Migration

Opportunity

eTrigue was tasked with building a 3-pronged cloud migration campaign for AWS partners that could scale depending on the focused migration messaging the partner chose – SAP Migration, Licensing or Virtualization Migration.

Solution

The Cloud Migration Demand Generation Program for AWS Partners includes:

Co-branded emails, landing pages, and InfoCenters with dynamic partner assets
Development of a 10,000 prospect target list
Double Touch Asset promotion/media targeting only key accounts/roles
Real-time “Lead & Company Insights” sent directly to partner sales reps

Partners have also included campaign enhancements including:

Content localization supporting 93 countries and 22 languages
Custom video creation with partner speakers
Custom webinar with AWS and partner speakers
LinkedIn & Retargeting co-promotion with media
BANT qualification for sales teams needing assistance

Results

The initial round of lead generation campaigns have yielded an over delivery of Marketing Qualified Leads (MQLs) for each of the 20+ partners to further nurture. Additional AWS partners are being launched presently, with expansion of the program over the course of the next year. Furthering the success of this program, eTrigue has incorporated new Amazon Bedrock and Anthropic Claude Sonet functionality to provide enhanced Lead and Company Insights delivered directly to partner sales teams with real-time alerts sent directly to their inbox. The new Lead Insights are providing sales reps with prospect backgrounds, company focus, social media, press and new articles and enough talking points to enable an easier way to “Follow-up with Confidence”.