If you dont' market for your partners, it simply won't happen.

“75% or more of your channel partners don’t have the time or resources to execute marketing and sales programs on your behalf.”

How eTrigue helps you help your channel.

Turnkey services, platform and team to run your Partner Marketing campaigns for you.

eTrigue combines our partner marketing platform with services to carry out digital campaigns for your Partner’s benefit. We can typically launch a campaign within five to ten days. Your partners receive real-time lead and company insights to follow-up with confidence in every conversation.

You receive real-time dashboards that let you track every partner’s responsiveness and opportunity pipeline down to the Account Manager.

Launch

Scale

Purpose built to scale and meet your through-channel marketing goals.

eTrigue combines services and our cloud-based platform built to scale from a five to hundreds of partners. Your partner’s data is protected, and not able to be viewed until a prospect becomes a Marketing Qualified Lead. The cloud platform is ISO 27001 global certified for security.

Your best educational assets are all that is needed, we do the rest.

eTrigue uses your best performing educational assets for co-branding. We build the campaigns – all emails, landing pages, InfoCenter design and copy. Then ensuring the copy, subject lines and campaigns are optimized ongoing.

Assets

Results

Full visibility to Lead & Company Insights and a management dashboard to gauge performance of the program, partners and individual Account Managers.

Sales teams can turn eTrigue leads into deals quicker with Lead Insights provided in real-time. A simple click to update indicates lead progress including follow-up times, meetings scheduled and opportunity pipeline detail. Compare performance across partners and sales teams with automated reports and a dashboard just for you, the “sponsor”.

Perspectives

The perspectives featured here are channel partner marketing pros who have leveraged eTrigue Lead Accelerator campaigns.

Joe Diodati

Consulting CMO and former Senior Director of Marketing for Cisco, speaks to what’s important to channel partners and how eTrigue hits the mark on engagement.

Lauren Ventura

Head of Global Channel Marketing of Check Point Software Technologies, works with 1,000+ partners world wide, shares insights on how using eTrigue accelerates and scales Check Point’s global channel partner campaigns, and generates leads for partners with a short window to launch.

James Cooper

Principal & Managing Director of Ascendant, explains the keys to successful channel marketing and engagement and the role of content to maximize campaign performance.

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