Check Point Technologies in “Harmony” with Their Channel Driving New Sale Opportunities

eTrigue implemented the “Harmony” play – a co-branded nurture email campaign that drove prospects to co-branded landing pages and InfoCenter. Select Tier Two Partners were offered a choice between a 3 or 6-month campaign or “play.” To ensure Channel Partners were targeting the ideal prospects, eTrigue leveraged “Intent” data combined with contact information to provide Partners with a complete campaign including a 5,000-10,000 net new prospect list. While some partners had their own marketing materials to leverage, most partners where light on content. The eTrigue marketing services team worked with Check Point security experts to identify, repurpose, and create net new assets where they were needed for the campaign. While the initial campaign was ready within 3 weeks from approval to proceed, each partner was able to launch in under 2 weeks from nomination to first lead flow.