Confluent Cloud & Microsoft Azure Lead Gen Program Drives Mutually Benefical Results

The eTrigue team created a unique co-branded, three-month campaign nurturing targeted contacts in various industries throughout the US. The campaign features a comprehensive mix of co-branded emails, landing pages, an informative InfoCenter, an “Intent” verified target account list, and Double Touch Asset promotion. eTrigue worked with the Confluent team to shoot a remote video, highlighting the joint value proposition and finalized a 4 minute solution reel to include in the campaign assets. Sales representatives received real-time “Lead & Company Insights” email alerts with detailed background, social media, new releases, and competitive information on each MQL. The eTrigue team also created the lead flow for both real-time and weekly summary reporting highlighting the follow-up timeliness of the Confluent inside sales team. The responsiveness tracking has been helping the Confluent team to provide support, guidance, and timely coaching when/where it is needed. To ensure the campaign was multi-pronged on the awareness and demand generation front, targeted media was also included within the campaign to increase visibility among prospects to the dual platform solution.