In today’s market, most buyers complete much of their buying journey online—long before speaking with a sales rep. With buyers rejecting vendors at twice the rate of saying “yes”, creating an effective digital journey is critical to meeting marketing and sales goals.

Tune in as we explore:

• Why traditional GTM strategies fail and how they contribute to high rejection rates.
• The essential role of marketing as your revenue co-pilot in attracting and converting buyers.
• Proven methods to modernize your GTM approach, including understanding your buyers, creating engaging content, and aligning marketing with sales.

Don’t miss this opportunity to learn actionable strategies that will help you drive more “Yes” responses and achieve business growth. Watch now.

Featuring guest Derek Hibbard, former Cisco executive and demand generation expert.