Delve into the distinct roles and powerful interplay between channel and field marketing and discover how they can drive exceptional results for your business.

In this 30-minute session, Kristin Carey is joined by Rich Corino, who shares his field marketing insights from working with companies like Hitachi, Automation Anywhere, and EMC. They’ll cover:

• Channel vs. Field Marketing: Understand the key differences between channel and field marketing and learn how each plays a crucial role in your overall strategy.
• Success Metrics and Expectations: Discover what makes a field marketing role successful, the key metrics to track, and expectations to set for your partners to achieve remarkable results.
• Effective Partner Engagement: Learn what a typical partner engagement looks like, what field marketers should focus on, and how to cultivate productive relationships with your partners.
• Impact on Sales: See how field marketing initiatives directly influence sales and contribute to a robust pipeline.

Tune in and learn how to leverage both channel and field marketing effectively and drive success in your sales strategy.