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# Opinion: Is Your Marketing Worth the Cost

Date: 2020-07-29
Summary: How to determine if your marketing is worth the cost You don’t have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of the favorite targets for cost cutters.  […]
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#### How to determine if your marketing is worth the cost
You don’t have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of the favorite targets for cost cutters. 
- Measure Results
- Generate Deal Influence
- Evaluate Cost-to-Influence

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