Shopify Scales Partner Marketing and Accelerates Lead Progression for Channel Partners in Under 30 Days

Opportunity

When Shopify was searching for more visibility into their partner marketing initiatives, they turned to eTrigue to plus up their efforts, leveraging personalized content, real-time “Lead & Company Insight” alerts, and sales tools designed to drive engagement with high-potential partner prospects.

Solution

eTrigue developed a three campaign opportunity for Shopify partners that would deliver a unique three month nurture campaign to the prospects of their Web Development and Marketing Agency channel partners. Requiring no marketing effort by the partner, prospects and customers receive an ongoing stream of co-branded content and webinars designed to drive engagement.

Each partner has the option to select from one of three campaign messaging options which include:

3-Month Email Nurturing Campaign
Co-Branded Emails, Landing Pages & Infocenter
Double Touch Asset Promotion with Media
Prospect List Development
Real-Time “Lead & Company Insight” alerts

Partners have also been enhancing their campaigns with asset development to leverage such as:

Custom Webinars
Custom Video Creation
LinkedIn Co-Promotion with Media

Results

The lead generation initiative, powered by the eTrigue lead generation platform and marketing services team, has been a win for both Shopify and its partners.

The nurturing campaign has exceeded the Marketing Qualified Lead (MQL) targets established for participating partners.
Shopify gained real-time insights into each partner’s follow-up effectiveness, along with a comprehensive campaign focused on messaging and asset engagement.
To date, more than 80 partners from around the world, including the US, Canada, the UK, APAC, and Australia, have taken part in the program powered by the eTrigue lead generation platform and marketing services team, has been a win.