News & Awards

eTrigue, the company behind Lead Accelerator, the popular digital partner marketing platform, has today announced the launch of its new AI enhancements, AI Lead Insights. The new AI enhancements are designed to help companies, and their channel partner sales teams, revolutionize how they rapidly target, manage and convert business leads and prospects using invaluable, real-time background and intent data. 

AI Lead Insights enriches prospect lead information with comprehensive background, company, and messaging that allows channel sales teams to quickly engage with prospects through personalized communication. Powered by Amazon GenAI and Anthropic Claude, eTrigue AI Lead Insights locates and summarizes prospect backgrounds, business social media, news sites and company websites, accelerating the journey from campaign launch to booked/closed sales.