Sales & Marketing Alignment – Skype

After implementing eTrigue DemandCenter, Skype has generated more than 65 filings without adding additional cost or program management. In 45 days, the company successfully launched an enterprise programs in four regions. This provided Skype with an over 650% increase in qualified leads for its sales team. Thus, seeing this incredible sales bump DemandGen has awarded Skype the Sales & Marketing Alignment Awards.

As mentioned by Editor of DemandGen Report Andrew Gaffney, “The winners demonstrate that clicks, email opens, forms completed or response rates are no longer the primary marketing metrics.”

In a review, Barry from Skype said, “High recommend eTrigue Demand Center. We have used other marketing automation solutions that require dedicated programmers to support, and extensive training. eTrigue had us up and running in 5 days, and is extremely user friendly. AND IT IS EASY TO CHANGE CAMPAIGNS MID STREAM. With other systems it was an act of god to change our campaigns. eTrigue lets us pause campaigns, change them, and compare the performance of everything is one view. Their team is very supportive, and will help you do most anything.”