eTrigue Launches AI-based ‘Lead Insights’

eTrigue, the company behind Lead Accelerator, the digital partner marketing platform, has announced the launch of its new AI enhancements, AI Lead Insights. The new AI enhancements are designed to help companies, and their channel partner sales teams, revolutionise how they rapidly target, manage and convert business leads and prospects using invaluable, real-time background and intent data.

AI Lead Insights enriches prospect lead information with comprehensive background, company, and messaging that allows channel sales teams to quickly engage with prospects through personalised communication. Powered by Amazon GenAI and Anthropic Claude, eTrigue AI Lead Insights locates and summarises prospect backgrounds, business social media, news sites and company websites, accelerating the journey from campaign launch to booked/closed sales.

Not only do eTrigue’s Lead Insights deliver enhanced Marketing Qualified Leads (MQLs) with profiles that customers and their partners can understand and prioritise to boost efficiency; it also allows communications to be tailored to the lead’s particular needs and interests. The result is more confident, informed salespeople and faster conversions.

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