eTrigue Launches AI-Lead Insights

eTrigue, a digital partner marketing platform provider, today launched AI Lead Insights to help companies and their channel partner sales teams target, manage, and convert leads and prospects using real-time background and intent data.

AI Lead Insights enriches prospect lead information with background, company, and messaging that allows channel sales teams to engage with prospects through personalized communication. Powered by Amazon GenAI and Anthropic Claude, eTrigue AI Lead Insights locates and summarizes prospect backgrounds, business social media, news sites, and company websites. It delivers enhanced marketing qualified leads and allows communications to be tailored to leads’ particular needs and interests.

“With the launch of Lead Insights, eTrigue is providing the real-time nuggets of information that are needed to have the right conversations with prospects,” said Jeff Holmes, CEO of eTrigue, in a statement. “We know from MIT Research that 50 percent of buyers go to the vendor that replies to their query first, and prospects are 11 times more likely to engage if sales follow-up is carried out within five minutes. Despite this, 57 percent of companies fail to contact leads for over a week. This makes rapid response essential, but it must also be informed and intelligent if it is to result in a sale.”

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